I Was a Mad Man PDF ePub eBook

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  • Format Name: I Was a Mad Man
  • Author:
  • Publisher: Diversion Books
  • Data Published: 02 April 2013
  • ISBN: 1626810028
  • EAN:
  • Format eBook: PDF, Epub, DOCx, TXT
  • File Size: 57MB
  • Language: English
  • Number of Pages: 273 pages
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When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you'll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met's first ad campaign- to persuading people Renault had mended its ways (a Renault for the people who swore they d never buy another)- to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo)- London Fog rainwear- Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War- Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and the indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours."

About Richard L Gilbert

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5 Comments

  •  
    Annamaria
    02 May 2016

    As we were designing and building it we wanted to create a platform that felt like a "hub" of Richard's writing, and a place for all of his articles, blogs and books to be pulled together in one place. A lot of his books are now out of print but are of specialist interest (historical and political) and he wanted to provide extra information for interested readers Р such as image galleries, additional content/commentary, and links to other relevant sources. So we built very clear pages for each of his books which pull all of this together as well as clear ways to buy the books (even if they're out of print then they are on Amazon), publisher/technical information and collating the reviews. We also optimised it for search engines (SEO) so that it helps people find his work more easily. The site was built on WordPress.

    REPLY
  •  
    Brightscar
    29 January 2016

    Is it possible to upload to Apple using an iPad? With the ms on a Word document?

    REPLY
    •  
      Marchesi
      30 January 2016

      so if i have "fitness" dvd i paid for does the company have the legal right to force me into a contract not to resell? Is it legally binding?

      REPLY
    •  
      Jodar
      20 January 2016

      I keep looking at all the new websites, themes, etc. and I do not understand the concept of theme's" exactly.My assumption is that a theme' is the composite of photos shown?Or is a theme the structural design? What I mean is, if I find a website that I like the structure of pages and menus, can I get rid of the canned pictures and add my own in their place?

      REPLY
  •  
    Annamaria
    22 January 2016

    I don't think you can "hide" your content per se, but what you can do is just sell a monthly pack and just don't describe what's in it. Or just disclose that every month the content is different and generally what the content relates to without going into specifics?

    REPLY

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